Top 10 Free Online Courses Websites in 2018 – 2019 & 2020 – Free online courses with certificates

Hey, boss, it’s Sunny Lenarduzzi. Welcome to the Sunny Show for the bright side
of branding, business, and being your own boss. Today I’m gonna give you my five steps for
how to create your online course. Now, I started making online courses a few
years ago and I’ve learned a lot along the way. The beauty of online courses is I started
working with a handful of clients to being able to scale my business, make a greater
impact, and serve people all over the world. So I’m able to have a greater impact by using
online courses, packaging my knowledge into them, and selling them to people all over
the place.

So in order to make your first online course,
you need to know you have a good idea, so stay tuned until the end of the video, because
I will be giving you a checklist to make sure that your course content idea is a winner. Step number one is craving. You need to make sure that your course solves
a huge problem or an insatiable craving, because people might say, “Oh, that’s a really good
idea. I’d buy that course.” But then when you launch it, nobody wants
to buy it. So whatever you are selling has to solve a
problem that someone is not willing to solve on their own or Google to find out the answer
on their own and they need your unique method to solve that problem or satisfy that insatiable
craving.

So a really great question to ask when you’re
trying to figure out your course idea is to survey your community, send an email to a
few of your customers, and say, “What is your biggest struggle with X?” When we launched our course YouTube For Bosses,
before we launched it, a few months in advance, we surveyed our audience. The number-one question that we asked that
gave us the best response for building the course and actually marketing the course was
“What is your biggest struggle with YouTube?” So start there, and whatever your answers
are, bank them, because you can actually use the answers when you market the course.

So a lot of our responses are, “I really need
more views,” “I need to know how to use YouTube for my business,” “I’m lost,” and we took
some of those answers and actually put them into the writing for our website and the landing
page for the course, and that’s when people go, “Whoa. She’s reading my mind,” because we’re using
the verbage that they gave us. So to validate your course idea, ask questions
and survey your audience and make sure that it’s something that is unique to you in your
course.

It’s a program or a strategy or a solution
that you’ve come up with that only you know, and that’s gonna make sure that more people
actually want to invest in it. Step number two, following up in that idea
of craving, you also want to make sure that your audience is kind of prematurely and psychologically
committed to your program before you even sell it. So I’m not talking about Jedi mind tricks
here, I’m not talking about anything crazy, but something simple that I do when I’m thinking
about when I’m thinking about a project or a service is I’ll, again, ask my audience
or throw it out there and see the response.

This also validates your idea, because if
the response is crickets, then you probably shouldn’t make that product or service. If it’s a huge response and there’s a ton
of feedback, that validates that this is a really good idea and it also ensures that
your audience is kind of primed and ready for when you do launch that program. So another example of this is we were thinking
about doing a program or a course in a few months. I asked my audience if they would be interested
in this specific program or course in the Be Your Own Boss mastermind group, and the
response was crazy, and I’ve actually had several people say “I’m holding out and waiting
for your program that I know you’re creating as you mentioned.

When is it coming out, how much is it gonna
be, because I want to make sure that I save for it.” So it’s a really good idea to get people to
psychologically commit and kind of give them a warning about your program that’s coming
out by telling them about it and asking if they’re interested. If they say they’re interested, then they’re
most likely going to be a buyer. Step number three is, of course, your content. What is your teaching style? There are courses out there that are one-page
PDFs.

There are courses out there that are simply
a checklist. There are video courses. There are all different kinds of courses. There’s live courses. So I teach best on video, but my courses also
incorporate checklists and PDFs and documents and strategies so that people can follow along
and do those written pieces of the course along with the videos. So as far as content goes, this is probably
the easiest thing that you need to figure out, because you are the expert at what you’re
teaching and you’ve probably already been teaching it for years.

Now you just have to figure out how you’re
gonna package it. So what do you do most naturally? Is it writing or is it video? Whatever that is, that’s kind of how you want
to formulate the course, and the first thing you want to do for your content is create
a content plan for the program and set deadlines and dates of when you need to have each piece
of content finished. And as far as the length of your content or
your course, it completely depends. However, if you’re gonna be doing videos,
you need to make sure that they’re digest-able and not too overwhelming.

So I recommend that you keep your videos under
ten minutes if you can so that your students aren’t completely lost and overwhelmed with
what you’re teaching them. Step number four is your customers. So where are your customers gonna come from? We kind of touched on this a little bit, but
the best places for your customers to come from is your warm audience. So people who already know, like, and trust
you. That’s why your email list is your most valuable
asset as an online business. So start building your email list asap and
if you have one, big or small, make sure that you’re nurturing your relationship with your
email list by providing lots of value and free content so that when you have a paid
service, they’re happy to jump on board with it.

So your email list; if you have a Facebook
group, that’s also a wonderful place to launch your product and find your customers because
it’s your most loyal audience. We’ve done a ton of launches within my Facebook
group. And there’s also your social media channels
and paid traffic. So you can do advertising to your warm audience. You can also advertise to people who don’t
know about you yet, warm them up, and then turn them into buyers. So those are really the four places that you’re
gonna find your customers online.

Step number five is cash flow. So there’s actually a way to kind of fund
your course before you even create it, which I know sounds weird, but a lot of times people
will sell a course before the course is even finished. And I’ve done this in the past, and it’s not
anything that’s against the norm; it actually makes perfect sense because making a course
can be a huge undertaking, so you want to actually prove people will buy it. So what this is called is a beta launch. So a beta launch, you usually launch your
course at a reduced price just to get people in the door to get really good testimonials
and to get your first round of students going through the program.

And when you tailor the content and build
the content as they’re going through it, so it’s really tailor-made for them and you know
that they want it and therefore there’s more people out there that would be looking for
this kind of content. So that’s a really great way to start launching
courses without having to go through the massive undertaking of making an entire course and
not knowing if it’s gonna sell. There’s also, if it’s a really low price point
item that you’re selling, you can just set up your sales page, have all of your marketing
done for your product, give people the outcome that they’re gonna get, sell the product to
get people in the door, and then create it from there.

So beta, sell at a low price point, you can
actually get some cash flow before you go through the process of creating the entire
course. But of course, we’re all ethical here, right? So you’re not gonna create it and sell it
and not actually finish the course. So make sure that is a top priority for you,
because I won’t be happy with you. So that is how you get some cash flow in the
door for your course. And then a little bonus tip here. I know you’re probably thinking, “Okay, cool,
I understand the steps, but how do I actually make the course?” That is the least of your worries.

I went through the process of making a course
from scratch and using all these different sites and technology and integration. It was a nightmare. So I use one platform and one platform only
now, and it’s called thinkific, and it’s the easiest way to make courses online. I am an affiliate for them and I shout them
from the rooftops because they are such a wonderful company with the best customer service
I’ve ever experienced. So if you’re interested in trying thinkific,
you can click the link below to do a free trial run and see what it’s all about, but
it’s truly the easiest way to make your first online course.

Now you know the steps to making your online
course, but you need to know if your concept is any good. So make sure you grab our checklist below
to prove your course concept is a winner. If you like this video, hit the “like” button
below, share it with your friends, and be sure to subscribe, and I’ll see you in the
next video.